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Facebook planning to launch mobile ad network
23-04-2014 

Facebook is planning to create a mobile advertising network that allows users to use the data for targeting advertisements on third-party services, according to The Wall Street Journal. Facebook ad partners will be able to post ads on a variety of mobile applications and games through the social network platform. Targeting advertising will be based on users’ personal data. Launching mobile ad network will not increase the amount of data that Facebook collects about users. However, the launch of service can increase targeted advertising that Facebook users see on the mobile internet outside of the social network. Facebook is expected to announce the mobile advertising network at its annual F8 developer conference in late April.  



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