Apple’s market capitalization declined by roughly $ 60 billion since iPhone 5 came into the market. Remind that the device was on sale in stores in several countries on 21 September of current year. Currently, Apple’s share price per unit is $ 640.91, which is 8.7% lower compared to the peak price reached two days earlier than release of the new device to the market. Drop in the share is due to the new smartphone because of Apple’s choice of aluminum as material for the device’s rear panel. Note that aluminum is much more susceptible to scratches. And in some cases, customers buy new devices which are already inflicted scratches during their assembly and packaging. To eliminate or at least reduce the scratches, quality control policies were increased at the plants Foxconn, which is Apple’s partner.
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