Google Inc. is going to improve the speed and relevancy of search by using semantic tools Knowledge Graph, which takes into account the interrelation between facts and objects of the search. The system will attempt to make sense of inquiry that will make it possible to include a list of results, not only links to sites, but also a direct response and additional information on user’s topic. According to RİA Novosti, with the help of Knowledge Graph, Google will not only identify the keywords, but also will understand the meaning of a search query and search for information about it in the Google database, providing information about various objects - such as people, places, things, movies, works of art and so on. At the moment Google database contains over 500 million objects, as well as more than 3.5 million facts about them and relationship between them. For example, if you search the query “Taj Mahal” you might be looking for India’s historical monument, or a musician, who won the award “Grammy” or even a casino in Atlantic City or Indian restaurants nearby the house. If earlier Google gave a set of links to the most popular Web pages whose content was relevant key words to “Taj Mahal” but now the user can view in a separate section of the search results linked with specific objects that interested him.
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